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Friday, September 10, 2010

Cyber Rules by Rahul Gupta

This book has created a way of classifying the different types of strategies for e-business and then describes how these straegies can be used in business. Because today's economy demands that e-business initiatives emphasize methods to minimize cost, yet ensure quality.
This book investigates empirically the impact of CRM on corporate success in e-commerce at the firm level. Further it analyzes the implementation process of a customer relationship management (CRM) system in online retailing and the challenges of transforming a product-focused business into a customer-centric organization.

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